Pam Winters Studio

Creative Design and Illustration

Invitations: Romantic Floral

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Another recent custom wedding invitation suite I worked on is this one, for easygoing couple Sarah and Joel. They are an active, young couple that has long enjoyed Southern California and all it has to offer, including the opportunity to hold their wedding ceremony and festivities just across the border in Valle de Guadalupe, Mexico. The special occasion was to take place at Encuentro Guadalupe, known for its modern eco-lofts and resort amenities. I worked mainly with event planner Catherine Bachelier to come up with invitation ideas that would coincide with the wedding and related events: colorful floral arrangements were to be a common thread and focal point. Knowing the theme, I researched and pulled together corresponding image options, and then used them to create some layouts for the couple to review. It didn’t take long for Sarah to gravitate toward the invitation suite pictured here. In particular, the colors and variety of the floral images spoke to her and what she had in mind for the wedding, which was to be a celebration of marriage, with nature’s beauty as the joyful backdrop.

Due to the number of details and special shuttle arrangements that needed to be conveyed to the guests attending, the couple appreciated how seamlessly the invitation suite incorporated all the necessary information, in separate, yet visually corresponding, cards. Much like Jamie and Luke’s invitation suite, we were able to clearly present quite a bit of text, by breaking it up into separate cards that were digestible, one by one, by the recipients. One card led to the next card, each one having a distinct purpose and category related to the event.

There are five individual cards included in this suite: invitation card and lined envelope; RSVP card and envelope; information (“Where to Stay”) card; itinerary (“Welcome”) card; and flat thank you card and envelope. All designs are pictured in the slideshow above.

Click here to read about Sarah’s experience working with me.

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