Pam Winters Studio

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Custom Logo: Rebel Rebel Hair Salon

By Pam Winters

Custom Logo: Rebel Rebel Hair Salon

The front of a custom t-shirt featuring the Iron Maiden-inspired logo treatment I did for the salon. (All images © 2016 by Pam Winters)

Custom Logo: Rebel Rebel Hair Salon

The back detail of a custom t-shirt featuring the Iron Maiden-inspired logo treatment I did for the salon. (All images © 2016 by Pam Winters)

Custom Logo: Rebel Rebel Hair Salon

The tank top and beverage sleeve featuring the Iron Maiden-inspired logo treatment I did for the salon. (All images © 2016 by Pam Winters)

Custom Logo: Rebel Rebel Hair Salon

Mock-ups I created in order to show the client how the logo and apparel items would look printed. (All images © 2016 by Pam Winters)

Custom Logo: Rebel Rebel Hair Salon

The exterior of Rebel Rebel Hair Salon shows its distinctive branding and eclectic style rooted in rock ‘n’ roll. (All images © 2016 by Pam Winters)

Creative collaborations always inspire and teach me things, and ones that allow me to employ my graphic design skills in the way of custom logo work are particularly satisfying. It’s rewarding to work with small business owners to take an idea to the next level and do something fun and unexpected. Last year, my go-to hair stylist, Miste Hart, was planning the expansion and relocation of her successful hair salon, Rebel Rebel, to a larger, renovated space in Oceanside. Rebel Rebel is a salon with a distinct rock ‘n’ roll vibe that is playfully mixed with a sophisticated and modern aesthetic evident in the décor and various products for sale, as well as in the hair styling and treatments its customers enjoy. A short time before her move, Miste and I had discussed the possibility of working together on a project that would introduce some custom items to her shop—possibly something custom and for fun. Miste came up with the idea to have me rework the Rebel Rebel logo (just for this project) into one that mimicked the very well-known Iron Maiden logo, with its distinctively geometric slants, sharp corners and bright red letters with thick white outlines. Miste selected the items she wanted the special custom logo treatment to appear on, and this included black t-shirts, tank tops and beverage holders.  

Once we finalized the logo and all related details, each custom item was printed in a limited production run and the final products made it to the salon in plenty of time for the grand reopening party. Friends, family and customers alike grabbed up the Iron Maiden-inspired pieces and they were gone not long after the special event. Rebel Rebel is not just a hair salon, but also a unique small business that values community and the celebration art, design and creativity in general.

Read about Miste’s experience working with me.

Filed Under: Creative Projects Pam Winters Studio, Graphic Design Projects Pam Winters Studio Tagged With: Business, custom, custom logo, design, Graphic Design, logo, small business, Special Event

Business Branding: Winters Masonry, Inc.

By Pam Winters

Business Branding: Winters Masonry, Inc.

New logo and letterhead I designed for Winters Masonry, Inc. (All images © 2016 by Pam Winters)

Business Branding: Winters Masonry, Inc.

New logo and letterhead I designed for Winters Masonry, Inc. (All images © 2016 by Pam Winters)

Business branding is graphic design work that I am trained to do and enjoy working on immensely. Helping a business define or refine their branding is satisfying because a logo is often the first impression a business makes, even before clients/customers delve into its products and/or services. My earliest experience observing a small business at work centers on my parents’ business, Winters Masonry, Inc. My parents, Doug and Padie, started the business over three decades ago when my dad finished his professional training and licensing as a brick mason and masonry contractor, and they have gradually built something rooted in their strengths and skill sets. Every day, they work together to provide custom and commercial services focused on brick, block and stone.

Early on in the business, my mom came up with the letterhead suite. Bricks were a visually appealing way to showcase one of my dad’s specialties: things built out of bricks (e.g., walls and fireplaces). Two rows of red bricks stacked on one another stretched across the business card, etc., with the words “Winters Masonry” floating in a thick black font just above. In recent years, it became evident that the branding could benefit from an update. A skilled graphic designer by that time, I came up with a logo mark that would tie in with the two rows of bricks and become the symbol of the stable business my parents have built over time. A trowel is one of the main tools I associate with the work my dad does. I did many sketches and ended up stacking and adjusting the W and M (i.e., the first letters in “Winters” and “Masonry,” respectively) in such a way that a trowel silhouette appeared within the negative space between the letters. My parents were very happy the new business branding managed to be more contemporary and representative of the business without losing the original visual statement.

Filed Under: Creative Projects Pam Winters Studio, Graphic Design Projects Pam Winters Studio, Uncategorized Tagged With: branding, Business, business card, businesses, design, Graphic Design, letterhead, letterhead suite, logo, promotional, small business

Graphic Design: Easter Event at the Red Door

By Pam Winters

Graphic Design: Easter Event at the Red Door

Custom signage I designed for the Red Door’s egg dyeing party. (Event photos by Stacey Winters Photography; All images © 2016 by Pam Winters)

Graphic Design: Easter Event at the Red Door

Custom signage I designed for the Red Door’s egg dyeing party. (Event photos by Stacey Winters Photography; All images © 2016 by Pam Winters)

Graphic Design: Easter Event at the Red Door

Custom flyer I designed for the Red Door’s egg dyeing party. (Event photos by Stacey Winters Photography; All images © 2016 by Pam Winters)

Graphic Design: Easter Event at the Red Door

Custom signage I designed for the Red Door’s egg dyeing party. (Event photos by Stacey Winters Photography; All images © 2016 by Pam Winters)

Graphic Design: Easter Event at the Red Door

Custom signage I designed for the Red Door’s egg dyeing party. (Event photos by Stacey Winters Photography; All images © 2016 by Pam Winters)

Graphic Design: Easter Event at the Red Door

The front of the custom save the date postcard I designed for the Red Door’s egg dyeing party. (All images © 2016 by Pam Winters)

Graphic Design: Easter Event at the Red Door

The back of the custom save the date postcard I designed for the Red Door’s egg dyeing party. (All images © 2016 by Pam Winters)

Graphic Design: Easter Event at the Red Door

Custom flyer I designed for the Red Door’s egg dyeing party. (Event photos by Stacey Winters Photography; All images © 2016 by Pam Winters)

Graphic Design: Easter Event at the Red Door

Custom signage I designed for the Red Door’s egg dyeing party. (All images © 2016 by Pam Winters)

Graphic Design: Easter Event at the Red Door

Custom signage I designed for the Red Door’s egg dyeing party. (All images © 2016 by Pam Winters)

Graphic Design: Easter Event at the Red Door

Custom signage I designed for the Red Door’s egg dyeing party. (All images © 2016 by Pam Winters)

Ads and Signage for a Festive Easter Event

The project pictured here was done for a special seasonal event at the Red Door, located in the Mission Hills neighborhood of San Diego. The Red Door is known for its original seasonal menus based on fresh, local, organic and sustainable ingredients, as well as for offering a unique “casual fine dining” experience. This particular event was to be an all-natural Easter egg dyeing party for children, held at the restaurant and hosted by the Red Door’s chef, Karrie Hills. I met with Kelsey Doonan, the event coordinator, who gave me a rundown on event details, including the specific printed pieces needed. I was excited to start work on these promotional and event signage pieces, which were to coincide with the look and feel of the restaurant’s branding, but also bring to mind the playful fun of spring and egg dyeing, through colorful touches of pastels and watercolor effects.

Kelsey followed up with several digital inspiration boards full of spring party ideas, which helped steer me in the right direction, so that I could quickly create and find the perfect design elements to bring together. Most of the work was done on the computer, including digital brushes I used to create the watercolor effects on the signs. The final pieces were utilized in both print and digital format (e.g., for advertising the event at the restaurant, as well as online). The Red Door has a phenomenal staff, and one of the bonuses of working on this was getting to know many of the wonderful people involved in the restaurant’s day-to-day operations. I was also fortunate enough to work with my sister, Stacey, on this project, as she was brought on to be the photographer for the event; the slideshow above gives a glimpse of the beautiful job she did of capturing the day.

Read about Kelsey’s experience working with me.

Filed Under: Creative Projects Pam Winters Studio, Uncategorized Tagged With: Business, businesses, design, Easter, flyer, Graphic Design, Portfolio, projects, promotional, save the date, signage, small business, Special Event, Special Events

Graphic Design: Uberfood Promotional Pieces

By Pam Winters

Graphic Design: Uberfood Promotional Pieces

Uberfood door hanger design (Front and back; photography by Stacey Winters Photography), © 2015 by Pam Winters

Graphic Design: Uberfood Promotional Pieces

Uberfood postcard design (Front; photography by Stacey Winters Photography), © 2015 by Pam Winters

Graphic Design: Uberfood Promotional Pieces

Uberfood postcard design (Front and back; photography by Stacey Winters Photography), © 2015 by Pam Winters

Graphic Design: Uberfood Promotional Pieces

Uberfood postcard design (Front and back; photography by Stacey Winters Photography), © 2015 by Pam Winters

The items featured here are few examples of the work I did for a local small business by the name of Uberfood, a food delivery service started on the premise that there is a growing need for healthy, organic and convenient meal and catering options in our communities. One of the company’s co-founders, Lisa Barnhouse-Gal, contacted me, as Uberfood was in need of graphic design services at the time, and she and I had successfully worked together previously on a couple of design items for her son’s Bar Mitzvah.

As luck would have it, I was able to work side by side with my sister, Stacey, who took all of the wonderful photos featured in the layouts above. Because Uberfood already had its logo in place, my main task was meeting with Lisa and going over the promotional marketing materials the company still needed in order to spread the word about its freshly-prepared menu and services (i.e., corporate and residential delivery and catering). Using Stacey’s photographs and Uberfood’s established branding, I created a selection of postcard and door hanger layouts (such as those displayed in the slideshow above). Upon client approval, the items were then printed and distributed to various locations throughout the county.

Click here to read about Lisa’s experience working with me.

Filed Under: Creative Projects Pam Winters Studio, Uncategorized Tagged With: advertising, Business, businesses, design, door hanger, Graphic Design, Portfolio, postcard, projects, promotional, small business

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Phone: 760-761-4933
Email: pam@pamwinters.com

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